Your Goals:	Improvement in delivering your product and services to your external customer by three means: 1) Product positioning; 2) Market Positioning; and 3) Visual Positioning.
Your Strategy:	Develop a position strategy using two important steps: 1) Understanding your bank customers; 2) Understanding the market.
The Problem:	Find an experienced firm that understands product positioning for the banking industry.
The Answer:	GOAL RU$H

A SALES AND SERVICE CULTURE FOR YOUR BANK

Yesterday’s rules don’t hold anymore.  Leaders are faced with new and ever-changing business circumstances out of their control. For instance, products proliferate even in narrow niches and product life cycles accelerate.  The sheer quantity of newspaper and radio advertising messages rarely gets to your consumers.

Technology: Do you have all the leading-edge technology you need to promote your products?

Timing: The door of opportunity opens and closes fast. Can you bring the product to market at the right time?

Service and support: These are no longer ‘‘fix-it’’ operations. Service excellence is an integral aspect of marketing. Does yours support your product?

People: The most important ingredient for success. Are you collaborating with external customers to inquire their product needs and how to package them?

THE ADVANTAGE OF USING GOAL RU$H

The Product-Of-The-Month Program is vital to your bottom line. GOAL RU$H has been providing the financial service industry with 21st century marketing strategy that is not only effective, but proven to maximize financial institution health and prosperity.

Customers measure bank quality by your products and services quality. Opportunities must be taken to ensure your available products and services inside the bank. This is why the Product-of-the-Month Program is vital to your cross-tell program and why it is successful.

Every month one of your products (already in place or possibly a new product) is highlighted through small acrylic lobby easels with concise information to hand out to your customers.

The Product-of-the-Month Program extends bank products to the heart of your customer. Making opportunities available to your customer when they visit your bank or use the drive-up is simply asking the customer for more of their business.