Your Goals:	Hearing first-hand what your customer and non-customers perception is of your financial institution, adding improvement to your bottom line
Your Strategy:	To determine what niche you can fill in your trade area, your strengths, weaknesses, opportunities, and threats to utilize this information for your CRA file
The Problem:	Find an experienced firm that understands facilitating focus groups
The Answer:	GOAL RU$H

WHAT YOU CAN EXPECT

Focus groups are an important first step in understanding and measuring your bank’s performance. Customers and non-customers are invited to participate in an open forum. Some sample questions are:

• Ad recognition of your ads.
• What is the most effective way for the bank to advertise to your customers?
• What bank product or service should be most improved?
• Are bank products and services fairly priced?
• Do you think the bank and employees are involved in community affairs?
• Do you feel the bank is meeting the community credit needs?
• How is the current service level you are receiving from bank employees?
• If you could tell the bank anything positive or negative today, what would you tell them?
• A confidential personalized report is submitted to the President with meeting results.

THE ADVANTAGE OF USING GOAL RU$H

As an outside facilitator, we have no vested interest.  We can detach ourselves from the group and not allow controversy during session(s) and keep the group focused.

It is suggested two or more focus groups be scheduled to determine comments validity from each group. These groups will offer opportunities leading to market share and profitability improvement.

We have been providing the financial services industry with comprehensive reporting from focus groups since 1985, allowing new marketing strategy, marketing support, and new opportunities for sales and services.

Each focus group can maximize the financial health and prosperity of your financial institution by giving valuable input not normally available.

Before you assume your customers satisfaction, talk to GOAL RU$H on how we can improve your bottom line through increased awareness from these focus groups. Research conducted by GOAL RU$H found communication problems and assumptions as the determining factor in consumer dissatisfaction.